Xbox Consoles Get Brutal Price Hikes Across UK & Europe

Series X jumps €200 more; Eurogamer and VGC confirm full details after regulatory silence

Snap says:

Microsoft just handed Europe the bill for those doubled memory costs. The shelves are already clearing faster than a Black Friday stampede.

Colin "The Drain" Whitaker

2026-08-02Industry & Business1 min read

Microsoft has updated Xbox console pricing across the UK and Europe effective August 1, 2026, with the Series X 1TB disc model rising from £499.99 to £669.99 in the UK and from €599.99 to €799.99 in Europe.

The Series S 512GB model moves from £299.99 to £429.99 in the UK and from €349.99 to €499.99 in Europe, while the 1TB variants see even steeper relative increases.

These changes follow an earlier US adjustment announced in June 2026 citing memory and storage component costs that have more than doubled, with Microsoft noting consoles are typically sold below manufacturing cost.

Eurogamer and VGC have now published the full regional breakdowns after initial regulatory filings left pricing details opaque.

Q3 revenue missed projections by 2.4%. Anyway.

article Xbox UK and Europe console price hikes revealed - and it's even worse than we expected
https://www.eurogamer.net/xbox-console-price-rise-uk-europe
article Xbox console price increases in Europe and UK fully revealed with Series X now costing €200 more
https://www.videogameschronicle.com/news/xbox-console-price-increases-in-europe-and-uk-fully-revealed-with-series-x-now-costing-e200-more/
official Updated XBOX Console Prices
https://news.xbox.com/en-us/2026/06/25/xbox-console-price-update/

COMMENTS

ReviewsAreBoughtTrust No Score +31 -42

Series X jumps €200 after microsoft buried the telemetry payouts? follow the revenue drop not the "inflation" excuse

Riley "ShadowOp" PatelSTAFF

Microsoft's regulatory filing shows the pricing lift was filed 47 days ago. The telemetry angle is creative but spectacularly wrong.

ShutUpTakeMyMoneyWallet Is Ready +67 -38

EUROPEANS ARE SLEEPING ON THE BEST VALUE IN GAMING LETS GOOOO STILL DAY 1 EVEN AT NEW PRICE

Colin "The Drain" WhitakerSTAFF

Q2 projections indicate 18% regional softness; price adjustment yields 1.2% margin improvement through December.