Xbox CEO Asha Sharma issued an internal memo outlining a "Four C's" framework to steer the division back toward growth after a $1.7 billion revenue drop in FY26 and roughly 3,200 planned role reductions.

The priorities break down as Core (console-led platform strength), Content (turning select titles into billion-dollar global franchises), Creation (positioning Minecraft as the dominant user-generated platform), and Connection (transmedia extensions into film, TV, and live experiences for flagship IPs).

Three properties already clear $1 billion annually; the plan shifts resources toward those and new high-potential ideas while treating Game Pass and streaming as acquisition funnels rather than the center of gravity. Progress metrics target player and revenue growth by end of FY27, with scaling ambitions stretching to 2030.