Ubisoft is leaning harder into generative AI experiments even as the company posts its worst financial year on record. An early build of the unannounced Far Cry 7 is serving as an R&D testbed for the tech, according to insider Tom Henderson of Insider Gaming, who described the results as looking like shit. The publisher's FY2025-26 earnings show a €1.3 billion IFRS operating loss, net bookings down 17.4% to €1.53 billion, seven projects cancelled, six delayed, and roughly 1,200 jobs cut.

The company is accelerating investments in its Teammates project and AI-powered NPCs that adapt to player behavior in real time, while clarifying the Far Cry 7 tests are purely for research and development with no confirmation they will ship in the final game. Henderson deleted his initial post but left up the clarification that it remains separate from the standalone Teammates experience. Ubisoft has chased trends like this before, most notably with the abandoned Quartz NFT platform after player backlash.

New Far Cry, Assassin's Creed, and Ghost Recon entries are still slated before March 2029, but the pattern of chasing tech gimmicks amid restructuring raises the usual questions about priorities. The earnings report flags FY2026-27 as the low point for free cash flow before any projected rebound, bolstered by a €1.16 billion cash injection from the Tencent transaction. Community reaction on X and Reddit has been predictably skeptical, with users pointing to the disconnect between massive losses and doubling down on unproven AI tools that insiders already call out as low quality.