Toei just dropped Toei Games like a fresh 10-pull on a new banner. The anime giant behind Dragon Ball, One Piece, and decades of tokusatsu is done playing side character in the games biz. On April 21, 2026, they launched their self-publishing label targeting Steam first, then PS5, Xbox Series X, and Switch. No lazy One Piece fighter cash-grabs here -- these are all original IPs built from zero by devs from Japan and overseas. First title drops details this Friday, April 24. Hello new competition for the gacha whales and Steam deckhands.

President Fumio Yoshimura straight-up called it a "new pillar" next to film, TV, and events in their TOEI NEW WAVE 2033 vision. They're pouring video production know-how into actual interactive stories instead of just watching waves crash in the opening logo. The pixel-art rebrand by Kairosoft is a nice touch -- that Arisoko ni Nami animation hits different when you're the one holding the controller. Community on X is already split between hype for fresh blood and skepticism after years of Toei watching Bandai Namco fumble their biggest franchises.

This isn't another half-assed anime tie-in. Toei's going full publisher mode on original games that could actually slap or sink without the safety net of Goku's name. Whether it becomes another whale trap or spawns the next indie darling, the 75th anniversary move shows they're serious. Pulls start Friday. Better have your credit card ready, or at least your wishlist open.