Supercell's acquisition of Metacore is set to wrap by the end of September, folding Merge Mansion into the Finnish publisher's live games portfolio alongside titles like Hay Day. The move follows Metacore's May announcement and a June restructuring that cut 159 roles in Finland while closing operations in Germany and Sweden. Metacore CEO Mika Tammenkoski cited plateaued growth for the 2020-launched title and unsuccessful efforts at new games in a tougher market.
Merge Mansion has surpassed 65 million downloads and generated over $800 million in lifetime revenue according to recent studio statements, though revenue has leveled near $10 million monthly with limited major updates. Supercell, already the largest shareholder after years of equity and credit support totaling over $200 million, will now fully own the studio and handle live operations with its established global infrastructure. Terms remain undisclosed, and both sides emphasize continuity for the existing team and player base.
This is one of those quiet consolidations that happens when growth ambitions meet reality and a bigger player steps in with better scaling tools. Supercell has history turning around or extending the life of live-service hits, and the casual merge-2 space has seen competitors like Gossip Harbor pull ahead in recent revenue rankings.