Starbreeze couldn't resist the Roblox honey pot after Notoriety: A Payday Experience racked up 437 million visits, so they're teaming with Gamefam for a second stab at blocky heists. The first one, built by Moonstone Games, hooked players with a 92% approval rating and gamepasses like 499 Robux double cash or XP boosts—classic whale bait that F2P plebs grind past while we drop stacks without blinking.

Gamefam, those IP mercenaries who've farmed Robux hits with Sega and Ubisoft, now get the Payday license to cook up a 'distinct new entry point' for the 145 million daily Roblox drones. Notoriety's still pulling 1,400 concurrent players with peaks over 14k, proving heists sell even in Lego land. Starbreeze's chief growth officer Matt Dixon admits the 'loyal community' built around it, saying they're 'committed to being where our players are'—translation: where the kid wallets are deepest.

This is dev greed 101: Payday 3 flopped hard, so pivot to Gen Z Robux addicts chasing infamy ranks for cosmetics. I've whaled harder on Honkai banners than these devs dream, but Roblox gamepasses are pure Skinner box—donate 100 Robux or pay 499 for a heist? Sign me up for the mockery, not the download. Starbreeze better pray this sequel doesn't notoriety its way to irrelevance.