Sony Digital Audio Disc Corporation’s Thalgau, Austria facility, the last wholly owned disc plant producing roughly 600,000 units daily with half tied to PlayStation, is already pivoting after the July 1 announcement that new physical game discs end in January 2028. CEO Dietmar Tanzer and Head of Micro Optics Markus Streibl confirmed a prior €30 million investment and early test operations retraining the 300 workers for optical microlens production slated for mass output as soon as 2027. Pre-2028 reorders remain available per developer guidance, yet the manufacturing shift itself had been underway quietly before public disclosure.