Roblox has detailed its upcoming CPM-based fees for brand integrations, effective January 1, 2027, with rates ranging from $1.50 per thousand US visits down to $0.05 for the rest of the world, plus a flat $0.10 rate after 28 days.

Creators can forecast and lock in these costs based on the prior 56 days of data to better price deals with advertisers, a move the company frames as providing transparency rather than revenue generation.

The structure scales with audience location and engagement, allowing targeted campaigns while shifting from the prior model where creators kept 100% of direct brand payments.