Riot co-founder Marc Merrill just dropped the industry equivalent of a mic at PAX West, admitting the free-to-play empire might actually make games you pay for upfront. "No strategic imperative" that every Riot title has to be F2P, he said, and they're already working on some stuff that isn't. The man who helped turn League of Legends into a cosmetics goldmine is now floating the idea that maybe not every game needs to be an infinite money printer.