GameStop CEO Ryan Cohen described physical video game sales as "totally, totally irrelevant" to the company's business during a Bloomberg TV interview, noting that software overall accounts for less than 12 percent of revenue while collectibles make up over half.

The comments came in response to Sony's planned shift away from physical discs starting in 2028, with Cohen stating the change "doesn't matter at all" as the retailer pivots further toward gaming merchandise, trading cards, and related items rather than traditional software.

This aligns with broader industry trends where digital distribution dominates, though community discussions on platforms like Reddit highlight that physical media still represents a notable portion of some legacy retail operations despite the shift.

The remarks underscore how major retailers are adapting by de-emphasizing core gaming software in favor of ancillary products.