NBA 2K27 claimed the top spot on the US August 2026 Circana charts after its August 26 early access debut, climbing to third place among 2026's best-selling titles year-to-date. New releases filled six of the top ten positions, with Madden NFL 27 in second and the EA Kickoff bundle in fourth, while total consumer spend on games fell 9% to $4.3 billion amid an 18% mobile revenue drop. Physical software spending rose 5% year-to-date to $738 million, supported by a 631% surge in Game-Key Card sales tied to Switch 2 releases. Hardware units sold dropped 15% year-over-year to 559,000—the lowest August figure since 2013—with an average console price hitting a monthly record of $541. Elden Ring benefited from its Switch 2 version, jumping 34 spots to seventh.