Mexican lawmakers are finally putting teeth behind the tired promise that digital games are 'yours.' Senator Luis Donaldo Colosio Riojas and federal deputy Iraís Reyes have introduced reforms to the Ley Federal de Protección al Consumidor that would force platforms to disclose whether buyers are getting actual ownership, a time-limited license, or an indefinite one — and ban deceptive marketing language like 'buy' or 'yours' when it's just a revocable license.

The bill also introduces a 'derecho de preservación funcional,' requiring publishers of always-online titles sold under indefinite licenses to provide technical workarounds like offline patches or peer-to-peer protocols if servers shut down, unless technical or IP barriers make it impossible. Companies selling digital goods in Mexico would need a local business address so PROFECO can actually enforce consumer complaints instead of watching foreign entities ghost them.

Colosio and Reyes have already gone after Sony over its planned 2028 physical disc phase-out. This initiative builds on that pressure and echoes Stop Killing Games demands that gained traction in Europe and California. The Senate's Digital Rights Commission chair cited Ubisoft's 2024 The Crew shutdown as a textbook case of players losing paid access with zero recourse.

Foreign platforms have operated in a regulatory vacuum for years; this forces accountability where none existed. If passed, it could set a precedent for the rest of Latin America.