Marvel Unlimited's sunset is baked into the announcement: the app sunsets December 28, 2026, with new sign-ups already closed and libraries frozen for transfer starting November 16. Over 35,000 titles—including Star Wars and 20th Century Studios properties—shift to the new Marvel Comics app, built and run by Webtoon, which promises personalized recommendations, a dynamic cover-scroll interface, Pull List tracking for followed series, and dual traditional or vertical-scroll reading modes. Base tier stays $9.99/month or $69.99/year with issues at three months post-print; Ultimate tier hits $12.49/month or $99.99/year for 30-day access, plus a limited Founder Member annual deal at $59.99 for the first year.

Current Unlimited subscribers can import reading history and libraries directly, but the move follows a 2025 Disney-Webtoon equity deal (Disney taking roughly 2% stake) and earlier licensing of about 100 Marvel titles for vertical format. Disney+ perks will eventually grant curated access to some titles at no extra cost, with Pixar and broader Disney Animation content phased in later. The platform also folds in original Marvel-Webtoon series announced at SDCC 2026 like X-Men Korea and Tony's Girl, targeting vertical-scroll audiences.

Community chatter on X has been light so far—mostly neutral announcements and price-tier breakdowns—with little visible outrage or celebration yet, though the timeline (launch in six weeks, full sunset by year-end) gives existing subscribers a narrow window to migrate without gaps. The real test will be whether Webtoon's discovery tools and mobile-first features actually deliver on "faster, more intuitive" or just repackage the same catalog under new branding.