Take-Two's Strauss Zelnick is out here shilling Netflix like it's the hottest new accessory for GTA VI fans — 'If you're not a Netflix subscriber, you definitely should be,' he teased in the IGN sit-down, because everyone is apparently tuning in for this August 27 'Extended Look' exclusive.

The special drops at 3 p.m. ET on Netflix, six hours before it hits Rockstar's YouTube and the official site, turning a routine hype drop into a paywall-flavored event that has some calling it 'unbelievably scummy.' Meanwhile Zelnick bragged that pre-orders are 'unprecedented and astonishing,' levels no one at the company or in the industry has seen, positioning the Netflix tease as just the appetizer before the November 19 PS5 and Xbox Series X|S launch.

Rockstar's already partnered with Netflix before — remasters of the trilogy and Red Dead Redemption on mobile hit big numbers — so this feels like the next evolution in a bigger streaming play, complete with Zelnick hinting at deeper game-streaming ambitions down the line. The move gets GTA VI in front of hundreds of millions of non-gamers, sure, but it also risks a Netflix crash when the world logs on and leaves free viewers waiting in the wings.

Darlings, if this six-hour exclusivity stunt is any sign, Rockstar is testing how far they can stretch the hype without actually showing the goods — classic.