Forza Horizon 6 is already flexing hard out the gate, clocking in near 5 million paid copies sold across Steam and Xbox in its first week while Xbox grabs 42% of those units. Advanced Access Premium editions moved 1.7 million copies alone, proving the early access gamble paid off big for Playground Games and Xbox Game Studios.

Game Pass Ultimate subscribers pushed past 3 million players checking out the Japan-set racer, bringing total reach over 6 million when you count the full launch on May 19. Estimates from Alinea Analytics put gross revenue around $325 million despite the subscription cannibalization, with Steam still edging out paid copies at roughly 2.8 million versus Xbox's 2.1 million.

Community buzz on X and Reddit shows the usual mix of hype for the setting and chatter about performance dips at launch, but the sales momentum is undeniable. This is the kind of day-one dominance Xbox needs heading into a stacked year.