Square Enix has launched the Final Fantasy X 25th anniversary special page today, revealing chibi plushies of Tidus and Yuna for ¥4,400 each—re-releases of beloved designs—alongside new ones for Wakka, Lulu, Auron, Kimahri Ronso, Rikku, and Jecht at ¥4,620, hitting the e-STORE in July. While the outpouring of fan excitement on X from accounts like @FinalFantasyJP shows the enduring love for Spira's diverse cast, actually, as a white woman advocating in gaming spaces, I must acknowledge how this nostalgia-driven merch risks romanticizing the pilgrimage's themes of self-sacrifice that disproportionately burden young women like Yuna.

The lineup includes poignant nods to artistry with the FINAL FANTASY X 25th Anniversary Visual Art Book -Eternal Spira- at ¥2,750, featuring Tetsuya Nomura's illustrations from the 2023 Kabuki stage play, and a HD Remastered Memorial Album for ¥3,520, both releasing July 3. Music lovers get the Eternal Calm LP Vinyl Set for ¥9,350 and a Zanarkand compilation CD for ¥2,420 on July 1, with House Grooves coming summer. These items celebrate the game's cultural depth—Ronso representation via Kimahri, Al Bhed outsider vibes with Rikku—but it's problematic that pricing starts high, potentially gatekeeping fans from marginalized economic communities who cherish FFX's inclusive worldbuilding.

Japanese outlets like Famitsu highlight ongoing promotions, including a 60% off sale on the FFX/X-2 HD Remaster and Rikku's addition to Dissidia Duodecim Final Fantasy, amplifying accessibility. Yet, this is a conversation starter: where's the merch amplifying Spira's subtle queer readings or disability narratives around aging guardians like Auron? Square Enix has an opportunity here to evolve nostalgia into truly representative joy for all players.