Epic reported 78 million monthly active users last year along with $400 million earned from non-Epic games in 2025. According to two former employees cited in coverage of a Los Angeles Times report, a meaningful share of that activity consisted of users logging in solely to claim free games before returning to Steam. Liz Markman, Epic's global communications director, described those figures as lower than growth expectations at launch.

The company continues efforts to unify its PC storefront with a mobile gaming app after rushing the latter out in seven months with millions spent on contractors. Additional projects include a Disney extraction shooter under a $1.5 billion partnership. Recent layoffs exceeded 1,000 positions following an unexpected drop in Fortnite engagement. These details arrive amid ongoing discussion of half-baked plans and shifting internal priorities.

Community reactions on Reddit and X largely align with the reported pattern, with users noting a preference for Steam's established features over the incentive of free titles on another launcher. The data reflects a consistent outcome across multiple years of promotional activity. This quarter's metrics were... mildly disappointing in a sustained way.