Epic's long-suffering launcher is finally getting the ground-up rebuild it needed years ago, with a roadmap promising 5x faster cold boots, user-written reviews, and Fortnite chunked installs rolling out over the next twelve months. The slides from Unreal Fest, shared by @LuKaOnIndeed and dissected on r/EpicGamesPC, lay out "up first" items like third-party patch notes and storefront rearchitecture alongside "up next" features such as player profiles, publisher coupons, and search fixes. This comes after VP Steve Allison admitted the current client "sucks" and pings backend services on every click, leaving the store lagging behind Steam in basic usability since its 2018 launch. The new launcher V2 won't even run on Unreal Engine anymore, with internal testing across common hardware specs showing consistent speed gains that an Epic rep described as "RIPS" regardless of machine. Whether these changes actually move the needle on market share remains to be seen, but the receipts from past losses—hundreds of millions on exclusives and years of unprofitability—make this pivot look like survival math rather than generosity.