Atari just dropped a four-pack of 16oz craft beers with Vice Beer to celebrate at PAX West, and the names alone are pure retro catnip. One-Button Joystick WCIPA, Gemstone Sour, Sunken Treasure Imperial Stout, and Original Bug Battle Hazy IPA each nod to 2600-era classics like Asteroids, Crystal Castles, and Centipede, with artwork by Jim Mahfood and one brew collabing directly with Nightdive Studios.
Vice Beer co-founder Michael Perozzo nailed the nostalgia vibe in the presser: "I remember the thrill of walking into an arcade with a pocket full of quarters." The beers hit 5% to 8% ABV with flavor profiles matching the games—crisp hops for the joystick, raspberry-lemon tang for the sour, marshmallow-cacao for the stout. Limited release available now on atari.com and Tavour for around $25 a pack.
X lit up with quick posts from Nightdive's Stephen Kick hyping his studio's stout and fans sharing the can art, while coverage from Gamers Heroes and Bleeding Cool confirms the PAX West timing and retro 2600 focus. It's the kind of collab that turns your game room into a taproom without the quarters.
Grab the pack, queue up some old high scores, and toast to the days when one button really did rule everything. L + ratio to anyone sleeping on this drop.